Welcome and thanks for stopping by. A friend of mine who owns a really amazing magazine called Ocean and I were talking about Mission Statements recently. It got me thinking about my mission statement for this site.

The reason that I thought you’d want to hear from me is bottom line, because I have something great to share. I’m a makeup artist, businesswoman, self-professed product junkie, a sister, a daughter, niece, cousin, granddaughter, soul searcher, life lover and the list goes on.

But let’s get back to the first part of that list…I’ve worked for many cosmetic lines and done makeup on photo shoots, at fashion shows, weddings, commercials and red-carpet events. I’ve been a beauty director for a major US department store, worked for a cosmetic company in London and been professionally trained by most of the major department store cosmetic companies. Most importantly, I am a regular person and it is my mission to empower women to ask the right questions when purchasing beauty products.

My Philosophy:
Put simply, it is my mission to give all of you ALL of the information you need to look like the very best version of your natural self. I will share all of my knowledge and experience with you with regard to drugstore and department store products, makeup technique and the latest trends, how to get the look of your favorite celebrities and what products to use; I’ll answer your questions as well.

My Vision for you, the Beauty Consumer:
I want to take the guesswork, the “randomness” and the anonymity out of cosmetics. When you spend your hard earned money to purchase a new cosmetic item, I want you to feel like you are buying the right item for you, not because it’s what your friends’ daughter told you about or because a faceless beauty editor is telling you is a hot, trendy item. It’s about the knowledge and confidence that putting your best foot forward brings.

My Promise:
The other thing that it’s important that I mention is that my information, product faves and suggestions are NOT ADVERTISER DRIVEN and 100% unbiased…that is my commitment to you.

I urge you to look around the site, let me know if you would like more info that what I have given….welcome again to Nicciknows.com!!!